Focus Features

Engaged by Focus Features to promote the art-filled feature film, INSIDE, Max McCormack oversaw art and culture-specific publicity efforts.

In an effort to build credibility and early advocates in the art industry, we developed a series of compelling angles and leveraged key media relationships to ensure success.

The resulting press coverage spoke directly to the art landscape in the United States, as well as the culturally curious set, boosting domestic ticket sales ahead of release.

From The New Yorker to the art trades, we successfully communicated the blue chip art collection depicted in the film to audiences across the country.