Bergdorf Goodman

Providing strategic guidance and ongoing media relations leadership, Max McCormack oversees external communications for the venerable retailer, Bergdorf Goodman.

From strategy development to the cultivation of media relations across fashion, beauty, decorative home, and luxury goods sectors, the work is rooted in maintaining Bergdorf Goodman’s aspirational reputation.

Our goal is to drive consumer and trade awareness for the myriad initiatives taking place in-store and online. This includes championing the company’s ESG efforts, 360 marketing campaigns, events, and product launches working in tandem with various internal and external partners.

In an ongoing capacity, the work aims to articulate Bergdorf Goodman’s new, more modern chapter, supporting the department store’s positioning as the luxury fashion experience in New York City that is equipped to take on the current retail landscape.