David Webb

In the lead-up to David Webb's first in-house exhibition, Max McCormack executed a targeted press campaign, highlighting the company's rich history through luxury and business media.

The exhibition, which highlighted David Webb's history of animal motifs, was sold out before it opened after an array of highly visible press placements. Our strategy was designed to engage current and potential clients, culture lovers, and jewelry aficionados, blending narratives around heritage and luxury.

Leveraging the company’s head of brand heritage and archives, the resulting coverage was highly informative, served as a call-to-action to visit the exhibition, and spoke to business and investor community - all of which were top priorities for the brand.